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Motion | 2024

Pulse FM case study.

Kinetic broadcast graphics and animated show bumpers for digital radio.

Client
Pulse Broadcast Network
Year
2024
Role
Motion Identity & Broadcast Toolkit
Category
Motion

The brief.

The problem. A digital radio and podcast platform needed high-energy motion graphics and social video templates that their production team could render in minutes.

The solution. Concentric wave animations, vibrant red-and-amber glow loops, and automated After Effects / Lottie templates for weekly podcast show covers.

“Turnaround from script to promo render dropped from 4 hours to 20 minutes.”— Rohan K., Media Producer
How it came together

The process.

Three phases. No hand-waving. Here is how the work actually got made.

01
Step 01

Motion Language

Defined easing curves, ripple physics, and typography animation timing.

02
Step 02

Template Automation

Built drag-and-drop essential graphics templates for the broadcast team.

03
Step 03

Social Video Suite

Designed portrait reel frameworks, audiograms, and guest highlight cards.

Real Numbers

The impact.

Design that moves metrics — shelf presence, engagement, and revenue.

22 min

Avg. trailer time

From script to render — down from 4+ hours.

12

Shows in system

All identifiably Pulse, all completely distinct.

+39%

Trailer completion

Vs. their previous static-graphic format.

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