Folklore case study.
Character sheets and mascot system for an animated streaming kids show.
The brief.
The problem. An animation studio launching a short-form streaming kids show needed a cast of characters that read instantly, animated affordably, and didn’t blend into algorithmic kids show soup.
The solution. Bold, flat, near-circular character silhouettes in a warm amber palette, with strict color rules and a 20-pose master turnaround sheet per character.
The process.
Three phases. No hand-waving. Here is how the work actually got made.
Silhouette Exploration
Designed 50+ thumbnail character silhouettes testing instant readability at miniature sizes.
Turnaround Sheets
Drew 360-degree orthographic views, facial expression sheets, and prop guides.
Production Bible
Created color swatch charts and line-weight guidelines for the keyframe animation team.
The impact.
Design that moves metrics — shelf presence, engagement, and revenue.
Per-episode time
Asset reuse across the cast saved entire days per episode.
Lead characters
All in one consistent flat-amber illustrated world.
Seasons greenlit
Before the first season had even finished delivery.