Atlas Coffee case study.
Single-origin coffee bag packaging and cafe merchandise identity system.
The brief.
The problem. A specialty coffee roaster needed packaging that clarified origin profiles, roast notes, and elevation data without overwhelming everyday coffee drinkers.
The solution. A stamp-based labeling system on natural unbleached kraft and matte cream bags, with color-coded origin badges and clean typographic hierarchy.
The process.
Three phases. No hand-waving. Here is how the work actually got made.
Origin Taxonomy
Developed an intuitive visual classification for roast levels and flavor families.
Sustainable Materials
Selected compostable bag materials and water-based inks.
Cafe Merchandising
Rolled out menu boards, takeaway cups, and retail shelf display boxes.
The impact.
Design that moves metrics — shelf presence, engagement, and revenue.
Locations rolled out
Single packaging system, ten cities, zero variants needed.
Bag take-home rate
Per-cafe coffee-bag pickups vs. previous packaging.
Avg. unboxing rating
Across 200+ tagged customer posts.