Wildcraft case study.
Botanical illustration system and limited-edition apparel artwork for outdoor gear.
The brief.
The problem. An outdoor gear brand wanted illustration that avoided standard camping clichés (pine trees, generic mountains, bears) while still feeling earned and rooted in nature.
The solution. We built a botanical illustration system around amber-on-ink leafwork and stylized flora, extended across limited-edition apparel, packaging stamps, and campaign film title cards.
The process.
Three phases. No hand-waving. Here is how the work actually got made.
Flora Exploration
Field studies and custom linework exploring indigenous flora and raw mountain textures.
Vector & Print Toolkit
Created modular repeating patterns and screen-print ready separations for textiles.
Campaign Integration
Adapted motifs for apparel tags, packaging tapes, and video motion titles.
The impact.
Design that moves metrics — shelf presence, engagement, and revenue.
Merch sell-through
Limited edition tees + caps sold out in 11 days.
Campaign reach
On the seasonal launch film and stills.
Custom illustrations
From the first system delivery.