Spice Trail case study.
Luxury culinary book, spice catalogue, and bespoke retail box design.
The brief.
The problem. An artisanal spice company wanted a direct-to-consumer print catalogue and tasting guide that felt luxurious enough for clients to treasure.
The solution. Heavy textured crimson paper stock, metallic copper foil accents, bespoke hand-drawn spice region maps, and custom recipe layout cards.
The process.
Three phases. No hand-waving. Here is how the work actually got made.
Cartography & Illustration
Hand-illustrated vintage maps tracing traditional spice trading routes.
Tactile Printing
Embossing, debossing, and foil tests on 350gsm Italian cotton paper.
Gift Packaging
Engineered custom rigid drawer boxes holding six glass spice vials.
The impact.
Design that moves metrics — shelf presence, engagement, and revenue.
Catalogues printed
And re-ordered twice in the first quarter.
Repeat purchases
Within 90 days of receiving the print catalogue.
SKUs systemised
All on one shelf-coherent label grid.