Glow Botanica case study.
Organic skincare identity with botanical illustration and packaging system.
The brief.
The problem. A clean skincare startup needed a brand that communicated botanical potency, scientific rigor, and luxurious minimalism without blending into pastel clean-beauty monotony.
The solution. Deep botanical emerald and warm amber tones paired with precise line-art illustrations of botanical extracts and tactile frosted glass packaging.
The process.
Three phases. No hand-waving. Here is how the work actually got made.
Formulation Packaging
Designed dropper bottles, cream jars, and outer secondary unboxing cartons.
Botanical Key Visuals
Rendered detailed vector extractions of bakuchiol, rosehip, and squalane flora.
E-commerce Theme
Art-directed lifestyle photography and designed high-converting Shopify store assets.
The impact.
Design that moves metrics — shelf presence, engagement, and revenue.
Launch month sales
Exceeded initial 6-month sales forecast in 30 days.
Feature
Named Best Indie Skincare Packaging of 2024.
Repeat order rate
Customer unboxing shares drove continuous viral loops.