Banon case study.
Neon-gradient identity for a Web3 anonymous social product.
The brief.
The problem. A privacy-focused Web3 social mobile app needed an identity that felt rebellious and cyber-native without looking like a dated matrix clone.
The solution. Crimson and amber masked avatar icons, dark UI design tokens, futuristic mono typography, and cryptographic geometric brand devices.
The process.
Three phases. No hand-waving. Here is how the work actually got made.
Cryptographic Mark
Synthesized mask silhouettes and cryptographic encryption keys into a sharp glyph.
App UI Design System
Dark-mode first color tokens, glassmorphism card surfaces, and glowing accent badges.
NFT Pass Generation
Generated 10,000 algorithmic early-access member passes with generative traits.
The impact.
Design that moves metrics — shelf presence, engagement, and revenue.
Beta waitlist
Grew in 3 weeks powered by the cryptic visual campaign.
Product of the Day
Top ranked Web3 product on Product Hunt launch day.
DAU / MAU ratio
High engagement driven by recognizable badge status.